For youth culture that feels like the 2000s
Let the adult playfulness

"JOURNAL STANDARD" is a shop that expresses the present by mixing "JOURNAL" items that always incorporate world trends and news and "STANDARD" basic items. This fall and winter is the theme of "Enjoy Revival Mood" in Chic "!" Focusing on the revival mood of youth culture reminiscent of the 2000s, such as loose denim, denim setup, cargo pants, low waist bottoms, compact tops, and sports mix. However, it's important to wear it chic and mature. We propose a seasonal adult mix style that combines traditional and sporty essences while incorporating the mood of the 2000s, such as tweed jackets and track pants.

Captivate a fashionable adult
Bespoke collaboration item of JOURNAL STANDARD

The down vest worn by Rachel is a popular bespoke item regardless of gender of JOURNAL STANDARD x THE NORTH FACE PURPLE LABEL. Since the amount of down is not too much, it is made into a neat and moderate volume, so you can enjoy various layered styles by layering outerwear and G-jans from above. The bottoms are also a special model supervised by HOLIDAY on JOURNAL STANDARD x CHAMPION. "Without sleeves, it's very warm down vest! In this style, I wanted to go to the show next time. It's so cool, but at the same time I feel relaxed. While looking at the shop, "Oh, Speaking of which, I didn't have a muffler, I want you to try such a long coat this year", "I want to try such a long coat this year", I was able to delusion the styling of items that I didn't have while actually picking up various items, and it was a very fun shopping" (Rachel).

I tried to wear a new color.
I became more like myself

Mamiko wears a bright red knit x Levi's® 501® denim and red lip. Feminish JOURNAL STANDARD knit with a deep skipper design is made of cashmere mixed, warm, and attractive with a soft touch. Starting in 2011 at SOHO in New York in 2011, the silver leather mini bag of TOKYO's first fashion brand "HELOYSE" is an accent to the style. A cute bag that can be held like an accessory that allows you to put small accessories such as smartphones and lips, is a stylish companion for winter coordination that tends to become a rut! "I always tend to choose dull-colored knits, so the crisp red knit was very fresh. I didn't have much opportunity to wear red lips, so I wanted to try a style that incorporates red this fall and winter." (Mamiko).

They deliver life-size words that don't stretch.
About the driving force expressed by Rachel and Mamiko

In May 2021, Rachel gave birth to his first child and became his mother. After giving birth, he told me that he was full of new excitement every day. "I'm really impressed every day these days. When I'm with a child, I'm always aware that it's amazing. During this time, when I saw "Ponyo" together, the appearance was completely different from when I was a student, and I had an interesting experience. It's a day that I'm impressed by the fact that children teach me such things. When I make a song, "I wish society could become a little brighter" or "What can I do as an adult?" "What can I do through music?" The idea has always come to be somewhere in the corner of my head," says Rachel.

It was in 2014 that chelmico started its activities. Next year we are expecting an anniversary of the 10th anniversary. After his debut, he gained popularity with the momentum of dropping flying birds and swept the music world. What is the driving force behind Mamiko's work as an artist?
"I like music so much. I really like singing and making it. I'm really happy to be able to do my best. Now……I can't imagine myself not doing this job. What I value in expression is whether I can "sympathize" when I hear it later. With the music that suddenly flowed, "Wow, it's so cool!" I think it's a bent, isn't it? I am making it with the aim of becoming such music." (Mamiko)

＜NEXT＞ chelmico×POTR｜ 『PARCO CRUISE』

＜NEXT＞ chelmico×Onitsuka Tiger｜ 『PARCO CRUISE』

＜NEXT＞ MADAMADA｜ 『PARCO ART＆CULTURE DAYS』