@whoisumi @loewe
 
UMI, a singer-songwriter from Seattle, USA. Born in a Japanese mother and an American father, he attracts attention for his liricism-rich music centered on R&B, Seoul, and Lofi alternatives. Last year, he appeared on Summer Sonic and recently, "wherever ur", which featured V of BTS (Banbouncing Boys), received a great response worldwide. 
 
Such UMI is a shop cruise at Shibuya PARCO "LOEWE" wearing a double layered dress of SS24 pre-collection. 

Model: UMI @whoisumi
Film & Edit: takachrome @takachrome
Color collection: @coliair
Photography: Saeka Shimada @saeka_adamiss
Styling: Kaori Suzuki @kaori_912
Hair & Makeup: Katherine Jin @katherineeeejin
Content direction: Jun Hirayama @jun__hirayama
Production: NEUT Magazine @neutmagazine @neut.tokyo