At the intersection of sports and culture
Official store that embodies “New Balance”

"New Balance" was born in Boston, USA in 1906 as a manufacturer of arch support insoles and correctional shoes for people with flat legs and legs. The company's name comes from the fact that it brings a sense of "new (new) and balance" to the wearer. In the 1960s, he started developing world's first custom-made running shoes, utilizing the knowledge and know-how of orthopedic and motor physiology cultivated in the manufacture of correctional shoes. He has established himself as a shoe maker that gained enormous popularity among runners. New Balance sneakers with a sense of fitting that makes you forget to wear and support movement of your feet, are well supported by many fans, from those who love everyday to enthusiastic collectors.
Mr. Kasumi Arimura visited the New Balance Ikebukuro P' PARCO store, which opened in September last year. It features a concept that puts the center of experience in the shop rather than "products" but by carefully selected items and visual storytelling, the new Balance at the intersection of sports and culture, and expresses New Balance at the intersection of sports and culture.

You can find your own style
The place where communities are born

From the setup of jackets and bottoms made of New Balance original functional materials to casual items, the Ikebukuro P' PARCO store has a full lineup that allows you to find items that suit your lifestyle, both athletes and fshonista. The circular community circle, symbolically arranged in the center of the shop is designed to create communication between neighbors naturally, and people gather and find their own style while gaining inspiration from each other to find their own style. It is a shop where you can do it. The store also has a “3D scan” that allows you to measure your feet from 360 degrees. There are staff with shoefitter qualifications, and propose shoes that fit the customer's feet.
Arimura wears a new color that appears from the "1906R", which is a rebuilding of "1906", which symbolizes the running shoes in the 2000s. This item combines a sporty accent color and silver. Arimura says that he loves New Balance shoes. "Usually, I often wear it with a dress. These shoes are accented with silver like enamel, and you can wear them well with your skirts."

I want to be flat in my private life.
My Rule of Kasumi Arimura

"What I value in everyday life is that I value flat. That's why there are few things in the house. There are many opportunities to meet people, and when you go outside, you will get a lot of information, so I want to make it flat once, including the undulating emotions in my personal life and my time. My rule is that I don't put my shoes on the front door."

The sweat that Arimura picked up while traveling on the shop cruise was "Sportswear Greatest Hits Half Zip Switzerts" inspired by classic college sports culture. In addition, what we want to pay attention to the season mood is a retro form arranged with a number of New Balance racing shoes that swept the 70s, the KHAKI color of "327" with the big N logo, and the zodiac of 2024. The SEA SALT color of "1906N", which expresses the year with coloring inspired by the Kuryu wall. Want to meet with spring-like favorite items that make your life richly colored.

"If you continue, somewhere,
There's a moment when something gets caught up."

Arimura has been leaving many masterpieces as an expressr since his debut in 2010, including the serial TV novels "Ama-chan", "Hyoko", "Movie Viligar", and "Love in Love like a bouquet". He told me about the joy of expressing as an actor.
"Of course, there was a time when I thought I was not suitable for a play. " I wonder if it's a wall that will hit again. However, even if the person who watched me said, "This work is very memorable," it's worthwhile because there are people who say so. I'm making a work while thinking, "I want you to remain in someone's heart." If you can actually hear it as a voice, I'll try to do my best again."

It is not an exaggeration to say that he is an actor representing the people. Arimura also says that there is a moment when he is about to break his mind. But what is the driving force that makes you want to continue expressiver?
"That's,……It may be one of the power to believe, but if you continue, I think there will be a moment when something gets somewhere. It cannot be seen unless it continues. So even if you stumbled somewhere, you say, "If you continue, there's absolutely good things." I think I believe there is something in that."

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