Through smartphone cases
Expressing individuality, passion, and personality

Based in Hong Kong and Los Angeles, CASETiFY is a global lifestyle brand that offers smartphone cases and tech accessories that can express your personality. In 2011, the emergence of iPhone inspired Wes Un, co-founder and CEO of CASETiFY. "As a designer, I wanted to create a case that combines the protection and beauty of smartphones. The case is like a blank canvas. It is a means of expressing individuality, passion, and personality through a smartphone case."
The brand started by customizing the smartphone case with your own photos, and now it is a method that enjoys the unique personality of the user while protecting the smartphone with highly durable materials.
In April this year, we opened the eighth shop in Japan in Hiroshima PARCO. This will be the first physical store in the Chugoku and Shikoku regions.

You can only get it here!
Hiroshima Toyo Carp design limited to stores

In commemoration of the opening of the Hiroshima PARCO store, CASETiFY formed the first team with a Japanese professional baseball team to sell the Hiroshima Toyo Carp Design only at the Hiroshima PARCO store until the end of November. With the motif of red, the team color, the display is a stylish smartphone case with bold designs of "Carpboya" and "Slley" loved by Hiroshima residents. In addition, to commemorate the 50th anniversary of Hello Kitty, we are developing a playful collaboration inspired by snacks lined up at convenience stores.
Sheashi's uncle is a former Hiroshima Toyo Carp player and is currently in charge of scouting. "When I'm in Hiroshima, I'm really supporting Carp in the whole city so much that I meet people wearing Carp goods more than once a day. It's a very warm baseball team that is loved by the locals. In the past, when there was Carp Thanksgiving Day, I remember my uncle made me sit on the bench. At that time, I remember that many players loved it. Now, if you think about it, it's a great special seat (laughs)."

"Why have you been hiding in your pocket all the time?"
The moment you know your true self.

The appeal of "CASETiFY" is, of course, infinite customization. Sheashi also tried to make one original smartphone case in the world.
"This time, I dared to choose the material that I would like to choose, and create a case that suits me. When fixing makeup, I thought it would be very useful, so select a mirror case. It's simple, but a cool mirror. I tried to design my name in a casual and gorgeous font to match that coolness. There were many types of letters, and the arrangement was changed, so it was very fun. This strap containing AirPods was so cute that I fell in love with it at first sight. The functionality of not losing earphones is also very nice."

Through trial and error, the true self-ness that he arrived at—the sheath experienced that kind of experience in New York with himself.
"When I first studied abroad, it was difficult to communicate due to language barriers, so I couldn't easily enter the circle of everyone. It was pointed out by the teacher that such a tendency to refrain from appears in the expression of dance. "Riho really can do more." When I heard that word, there were some places in me that convince me. One day, during class, my teacher told me, "Dance by yourself." At that moment, "Eh!" I was surprised, but the old pro rooting revived and said, "I'm ashamed, but I have to do it if I'm told!" That's something like a soul is evoked (laughs). I tried dancing as much as I wanted. Then the teacher said, "Why have you been hiding in your pocket all the time?" I was told. I was so happy. I thought it was a very good opportunity. I still keep in touch with the teacher and choreograph solo songs."

The 26-year-old Sashiriho cherishes
"I only do what I want to do."

Sheashi continues to take on new challenges, such as releasing her first album in July. Finally, I asked you that it was the driving force behind you in your work as an artist.
"What I value is only what I want to do." For me, "I'm done" is the most bad thing. In the past, there was a value that things that seemed to be good for me were very narrow, but even if I expanded the range of expression, I really thought that I could understand properly, "I want to do it" and "I like it" I have a commitment to do only what I thought. Actually, there may be places where it is better to spread and work in various ways, but if you do it, you will feel that you will disappear more and more. No matter what kind of work I do, I try to be aware that I exist firmly there."

◼︎ Items worn by Mr. Rihoshi
Leather jacket ￥11,880, denim pants ￥14,993, sandals ￥14,300, T-shirt reference products, glasses and socks/both stylist personal belongings
Hiroshima PARCO New Building 2F/FREAK'S STORE <check it>

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