My brothers and sisters from Miyagi Prefecture, Ryuya Miyase and Aya Date. "I've always been here to take lessons by train at the end of school. I took lessons until late at night and went back by train. Therefore, Sendai Station, which is adjacent to Sendai PARCO, is a “place of origin” for them, as they say. With such a nostalgic feeling, a shop cruise on "AMI Sendai PARCO", which opened in March this year. They also talked about the irreplaceable happy time they shared.
- Photo
- Sachiko Saito
- Stylist
- Takashi Tokunaga
- Hair&Make
- Ryo Matsuda(Y's C)、Ai Inatomi
- Text
- Hisako Yamazaki
- Edit
- RIDE Inc.
I have removed the boundaries of gender
The appeal of free AMI
The fashion brand "AMI" was launched in 2011 by Alexander Matessi, a young Paris designer. The origin of the brand name is his own initials and includes the meaning of "friends" ("ami" in French). Designed with a wish to "wear realistically" his friends, his clothes break down the traditional dress code and have an elegant atmosphere while being a real close with the coolness of Parisian. Relaxed tailoring removes the boundaries between casual and refinement and gender, making it attractive for comfort that blends into everyone's everyday life.
"The first impression of AMI is that it's a very popular brand among young people. The A mark on the heart of the brand logo looks like the Eiffel Tower in Paris, which is very symbolic." (Ryuya Miyase)
It was set in Paris at 5:00 a.m.
AMI 2024 Fall/Winter Collection
AMI's 2024 Fall / Winter collection inspired by Jack Dutron, a singer-songwriter who predominant in France in the 1960s, "Awakes up at 5:00 am" . Set in Paris at 5 o'clock in the morning when the first metro begins to move, it depicts a story of a variety of Parisians, including young people returning from the club who stayed up late at night and those who enjoy the morning before heading for work. The contrast between night and day and reflections on life in Paris are embodied through patterns, textures, movements, and silhouettes.
Mr. Miyase and Mr. Date wearing "AMI DE COEUR Cardigan" (AMI 2024 Fall / Winter Collection) matching brothers and sisters.
"I thought it would be nice to wear a cardigan like this. I'm interested in these black derby shoes because they are designed to suit various styles." (Mr. Miyase)
"The fabric is solid, and it looks cute. I thought it would be nice to be a couple, and to wear them together with their brothers and sisters and walk around the city."
After the collection inspired by Jack Dutron's masterpieces, they talked about the music they love.
Mr. Miyase: Recently, I've been listening to nostalgic songs such as "YM.C.A." and "Stayin'Alive." If it's classic, it's chopins and lists. I love Nirvana and I listen to it very much.
Mr. Date: When I go to my brother's house, such old songs are playing from the speakers. Lighting is also nice.
Mr. Miyase: I like music. I'll make it myself.
Mr. Date: I also wanted to make a song once, but it's very difficult. I have no talent……It's really hard to create one or two minutes of music by combining sounds one by one. That's why my brother's sensibility is amazing!
Mr. Miyase: I think I can do it at all. Because Aya Hana can play the piano.
Mr. Date: I learned a little bit of the piano.
Mr. Miyase: You should come home and make it together!
Mr. Date: I want to do it! I want to do a session!
First store in the Tohoku region
AMI Sendai PARCO, which expresses the espuri of Paris.
In March this year, AMI Sendai PARCO, the first store in the Tohoku region, opened its grand opening. In the spacious 80-square-meter store where natural light shines through the bay window, you can enjoy a wide range of AMI products including the 2024 Fall / Winter collection, men'swear, women's wear, and accessories.
From popular bucket hats with the Aiko Nic logo combining A and heart, and leather items such as bags, card cases, wallets, pouches, and more, you can go well with a variety of styles, from daily items that you can enjoy in Unisex to luxury and elegant items on the collection line.
I spent my time with my family
About irreplaceable time
Mr. Miyayo and Mr. Date, who are one year old. What is the "happy time" that the two close friends have recently felt from heart?
Mr. Miyase: During this time, when I celebrated my mother's birthday with my family, everyone was eating rice and felt "I'm happy."
Mr. Date: Even though my brother was busy, he tried to make time with his family, so it was really fun! I thought it was very irreplaceable to have a meal with everyone facing each other.
- Shop name
- AMI PARIS
- Floor
- 2nd floor of the main building of Sendai PARCO
- Official brand site
- https://www.amiparis.com/ja-jp
- TEL
- 022-738-8223
- Official SNS
- Instagram(@amiparis)
PRESENT
Ryuya Miyase & Hanaya Date signed cheki will be presented to 8 people by lottery.
During the period from August 30 (Fri) to September 15 (Sun), 2024, a gift campaign will be held on the official website of Sendai PARCO and PARCO.
Please apply for the present by the following method.
①Follow either Instagram (@parco_sendai_official/@parco_official) or X (@ parco_sendai/@parco__officia) Official Accounts
②If you are applying from Instagram, please comment on "Like" for the cheki present target post signed by Ryuya Miyase & Hanaya Date, which was uploaded on August 30. If you are applying from X, please repost.
If you are applying from X (former Twitter), please repost the target post.
A total of 8 people (Instagram 4 people, X 4 people) will be presented by lottery from all of the participants.
Winners will be contacted by DM, so please follow the SNS account (Sendai PARCO / PARCO Official Instagram / X) you are applying for.
※You can apply from both Instagram / X and both accounts.
※Application from each account is limited to one time per person.
※If your account is private or if you do not follow, you will not be eligible for the lottery.
※Those who have already followed will also participate in the lottery by commenting or reposting the target post.
※The right to win is the winner's own, and transfer to a third party (whether paid or free) or cashing is prohibited.
※Please open the DM and follow the PARCO official account after the application period.
<Announcement of winning>
After strict selection, in late September 2024, only the winners will be notified via Instagram X (former Twitter) direct message, and the prize will be sent out and replaced by winning. In addition, prizes are scheduled to be shipped around early October 2024. Please note that it may change depending on various circumstances.
※Prizes are shipped only in Japan. We may not be able to send it due to unknown address or relocation destination.
※If you do not respond to the direct message within the deadline or if you do not provide information such as address after winning is notified, the winning will be invalidated.
※The personal information provided by the winner will be used only to guide the winning of this campaign and send out prizes.
※We do not accept any inquiries regarding the reasons for winning.
※Acts that interfere with the operation of social media, acts that violate the purpose, or acts that we judge inappropriate are prohibited.
※This campaign has nothing to do with Meta's Instagram.
※Please note that this campaign is subject to change or cancellation without notice.
Ryuya Miyase
Instagram(@ryubi_miyase_official)
Born on January 22, 2004, from Miyagi Prefecture. He is active in Ryuya Miyase, who has the idea of "From Miyagi to the World". Actor debuted in 2019. He was greatly selected for a commercial that is said to be a gateway to young people, and has appeared in numerous topical works such as TBS series "Love Mothers" and "Be Your Flower". In April this year, he made his major debut with the first album "PLAYLIST" as "Ryubi Miyase". He first appeared in the movie "Elly of Love Wandering", and has expanded his range as an expressionist, with Netflix "Love Battle Royale" being distributed worldwide on August 29. On January 18th and 19th, 2025, 2025, a live event at the National Yoyogi Stadium No. 1 Gymnasium will be held.
Date Flower Aya
Instagram(@date_kahya_official)
Born on March 21, 2005, from Miyagi Prefecture. We are working with the goal of Nippon Budokan as "Iginari Tohoku". "Ikatsu Planet!" aired on TV Tokyo in 2021. Performed as the starring, Maio Otowa / Hana (voice). In 2022, the starring movie that appeared in the same role was "Theatrical version of Aikatsu Planet!" Published. On April 28 this year, the solo song "Oran Jet" was released.
- Shop name
- Sendai PARCO
- Official website
- https://sendai.parco.jp
- Official SNS
- Instagram(@parco_sendai_official)
X(@parco_sendai)