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Non × Tohoku Standard Market / Chima Chima Liquor / TOWER RECORDS | The energy you feel in your favorite Tohoku region and new encounters

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Non × Tohoku Standard Market / Chima Chima Liquor / TOWER RECORDS | The energy you feel in your favorite Tohoku region and new encounters | Parco Cruise| PARCO (Parco)
Non × Tohoku Standard Market / Chima Chima Liquor / TOWER RECORDS | The energy you feel in your favorite Tohoku region and new encounters | Parco Cruise| PARCO (Parco)

Tsun, who has been engaged in a variety of activities as an actor and artist and has a deep connection with Tohoku, visited Sendai PARCO, which celebrates its 15th anniversary this year. While visiting the shops that are worth noting now, he picked up items that touched the koto line and talked about the episodes that reminded me of them. I visited the Tohoku Standard Market, which has items unique to this area, the Chimachima Hotel, which opened in September, and the TOWER RECORDS, which is closely related to my own music activities. From her step, she approaches the real face.

Photo
Kisshomaru Shimamura
Styling
Izumi Machino
Hair&Make
Shie Kanno
Text
Misaki Yamashita
Edit
RIDE Inc.

It is full of charm unique to Tohoku
"I want it! A select shop where you can find "

To the "Tohoku Standard Market" on the B1F of Sendai PARCO (main building) where traditional crafts from Tohoku and items from Tohoku line are lined up. In addition to crafts and local toys that have been handed down for a long time in the six prefectures of Tohoku, there is a wide variety of lineups that are perfect for souvenirs, from local food vets to vessels, clothes and accessories. There are many items that incorporate traditional patterns into modern designs, and you will surely find your favorites that will bring happy discoveries and surprises. When I stayed here for film shoots and stage performances, Non-san, who had visited Sendai PARCO privately, said, "It's nice to have so many fashionable traditional crafts!"

A familiar craft
At first sight, love the modern color and appearance

Even if you say "traditional crafts," you can smile in front of an assortment of products filled with new discoveries and discoveries different from conventional images, such as snow globes shaped like gassho clay figurines in Aomori and Koujiyaki in Iwate, which has a beautiful modern design. In particular, the fluorescent color Kokeshi doll attracted attention. "I've always liked traditional patterns, but I used my favorite fluorescent colors, so it's really cute!" I was surprised." I was fascinated by the retro yet fashionable Tenugui and fabrics.

Tenugui Indogu Jomon Snow Dome gassho Dogu ¥2,200 Tohoku Standard Market x Hirosaki Kogin Research Institute

You can use it like yourself.
I would like to welcome you carefully.

"I already have a sentence of Nanbu ironware, and when I make clothes, I use it as a cloth weight or messs up," said Non-san. "I want to get a teapot someday. If the lid is a wooden design, it will be easy to use. I'm scared that if I drop it on my feet it hurts very much (laughs)." In addition, I like the brass ring that makes use of Yamagata's metal crafts technology and buy it. "It's a little dull, matte and calm color, and it's more familiar to my hand than shiny gold."

Nozawa folk art Akabeko (No. 4) ¥2,860 MAMUANG x TOHOKU decoration frame space Casting iron bottle Sayu bendwappa

I want to know and feel more.
The energy of the land of Tohoku

Regarding the fun of Tohoku that I think, "I feel like people are calm, and when I come to Tohoku, I feel relieved. But it gets hot during the festival! The gap is also cool." What I'm worried about now is a number of attractive festivals that haven't been able to see yet. "I want to visit the festival in Tohoku. I haven't been to the Nebuta Festival yet. When I looked for YouTube distribution in the video alone before, I found it was Hirosaki's Neputa festival (laughs). The “Neputa Festival” was also delicious and wonderful. Also, the Kanto Festival in Akita is also very beautiful and interesting in the photos! When the festival was canceled due to the COVID-19 pandemic and started again, it seems that the three major festivals in Tohoku were jointly held. `That was amazing!' I was told by a taxi driver and I wanted to see him."

Shop name
Tohoku Standard Market
Floor
Sendai PARCO Main Building B1F
Instagram
@tohoku_standard_market

<NEXT> Chimachima liquor store | This is also a Chinese restaurant where Japanese sake is also delicious, which can be eaten as "Chimat".

<NEXT> TOWER RECORDS| The largest number of stocks in Tohoku. The spot popular with local music fans has been renewed.

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